Newsstand Books – The Way It Was

Before the introduction of the direct market in the late-1970s, every comic book was a “newsstand” edition. Comics published from the 1930s to the late-1970s were all newsstand editions, which meant three things: 1) They could be returned for credit if they didn’t sell by a certain date, 2) They were not ordered according to demand, but according to distributor processes, and 3) both serious and casual comic collectors obtained copies of identical comic books, since all books were newsstand editions.

With the introduction of the direct market, comic book publishers were able to supply comic shops with exactly the number of copies of each book that the retailer purchased. Additionally, in exchange for a discount on the price of each comic book, the direct edition books could not be returned for credit. Comic shop owners could decide which books would sell best, which books would be good to keep in the back issue inventory, and which books they didn’t want to purchase at all.

Read the full article for free on GPAnalysis.com.

CGCEMC – CGC Estimated Market Capitalization

Amazing Fantasy #15 sets world record, but thousands of copies are average.

The CGCAMC – Average Market Capitalization introduced in a series of articles during 2020 has been taken to the next step, an Estimated Market Capitalization (EMC) that includes the premiums paid at the highest end of the CGC market. Compare any two comics across ages and genres for their total CGC graded valuation – or at least an estimate that doesn’t take 100 calculations per book.

Read the full article for free on GPAnalysis.com

Slabbing Comics – CGC Census Retrospective – Decades of Popular Submissions

Top 25 Most Submitted to CGC by Decade – The 1930s

Take a closer look at CGC submissions in five-year blocks over the past 20 years. The latest article in the CGC Census history series breaks the numbers down as Top 25 most submitted by decade from comic books of the 1930s to the 2010s.  Action Comics #1 and Detective Comics #27 dominate, right?  Not exactly.  The CGC Census has fewer copies of those books than you might expect, especially compared to other books of the same age.

Read the full article with Top 25 lists for each decade here.

Slabbing Comics – CGC Census Retrospective – Five Years at a Time

This month’s article steps through time in five-year blocks, looking at the CGC Census for books graded during 2000-2005, 2006-2010, 2011-2015, and 2016-2020. The Top 25 for each of the five-year timeframes do have many of the same books, however, these are separate lists isolating the books graded by CGC during those five-year spans and not a running total since CGC began. The Top 25 for the whole timespan from 2000-2020 is presented at the end of this article.

Starting with the Top 25 CGC Submissions for 2000-2005, the results for the first five years (technically a little over six years, from late 1999 until the end of 2005) have Wolverine Limited Series #1 as the most submitted book to CGC in the timeframe.

Holland-2021-03-04.png
Most submitted books to CGC between 2000 and 2005.

Read the full article for free and see the Top 25 lists on GPAnalysis.com.

Slabbing Comics – CGC Census Retrospective – The First Two Years

The first CGC graded comic book was Walt Disney Comics & Stories #1 (Dell Publishing, 1940) – CGC Serial #0000001001 (Invoice 0000001, Item 001), originally graded November 9, 1999.  CGC opened to the public on January 1, 2000, bringing the “slab” concept from coins and cards to the comic book market. 

Take a closer look at CGC’s first 100,000 graded comics.

The first comic books submitted to CGC provide a “snapshot” of the state of the comic book market and CGC as it was during 2001.  The market seems to have moved on from the “hot new books of the day” from 2001, but CGC is still spending lots of time grading “hot new books of the day” in 2021.  Does our past show us our likely future?

Read the full article on GPAnalysis.com here.

CGC Average Market Capitalization (CGCAMC): 2020 Year In Review

2020 Year End – Top 25 CGCAMC Calulation

The third article on the topic of CGC Average Market Capitalization (CGCAMC). 

The CGC comic book market was significantly impacted by the events of 2020, so much so that the final 2020 list for the Top 25 comic books by CGCAMC calculation is nearly 25% higher than the mid-2020 list.  For the first time, Action Comics #1 and Detective Comics #27 are not in the Top 3, replaced by more recent key issues with higher CGC populations.  Is this a reflection of a price bubble or a reflection of the books valued more by the market?

Read the complete article on GPAnalysis.com here.

CGC Average Market Capitalization (CGCAMC): 2020 – 2015 – 2010

Multiply the average price for the average CGC grade by the number of CGC graded copies and you get CGCAMC – a simple calculation that allows any two comics to be compared on roughly equal footing.  Looking back five and ten years, it’s possible to see trends in the market and fascinating to see comic books from the 1980s compete head-to-head against comics from the 1930s. Enjoy multiple Top 25 lists in this month’s article with all the calculations done for you.

Read the complete article on GPAnalysis.com here.

CGC Average Market Capitalization (CGCAMC): An Introduction

When the headlines say, “COMIC BOOK SELLS FOR OVER $3,000,000!” it is certainly an attention-grabber.  It is not hard to name the most valuable comic books of all.  Do those highest priced comic books truly represent the most total market value for an issue?  Would it be better to have 2 copies of a comic worth $100,000 each or 50 copies of a comic worth $5,000 apiece? Don’t worry – the math is already done for you, and the results may be surprising when you see the Top 25 comics calculated with CGCAMC.

Read the full article on GPAnalysis.com.

From Action Comics #1 to early Silver Age – What’s Worth Slabbing in Poor Condition?

This article is Part 4 in a continuing series. Part 1Part 2, and Part 3 are linked.  In previous articles, it was established that books like Amazing Fantasy #15 (1962), Incredible Hulk #1 (1962), and Fantastic Four #1 (1961) – which are submitted to CGC in all conditions – provide a better representation of what conditions might be expected to exist for other comic books of the same age, even if they are never submitted to CGC.  Additionally, the percentage of restored books on the CGC Census may be representative of the time period, reflecting attempts to improve a comic’s appearance over the past six decades.

Read the latest article on GPAnalysis.com.

The Early 1960s Beyond Amazing Fantasy #15 (And How Much Restoration?)

In previous articles, it was seen that there is a significant financial incentive to submit even the lowest grade copies of certain books like Amazing Fantasy #15, and the CGC Census grade distributions for Amazing Fantasy #15 are likely to be a good representation of all existing copies of not only Amazing Fantasy #15 but perhaps all 1962 comic books as well. Looking beyond 1962, Fantastic Four #1 (1961) and Avengers #1 (1963) enhance the evidence for the grade distributions of comics books from early 1960s in different ways.  How many of these books are CGC 9.0 today? Perhaps just 1%, and the answer to the restoration question might surprise many collectors who never touched their raw books but can’t be too sure about their books’ previous owners 50+ years ago.

Read the full article at GPAnalysis.com

What can the CGC Census tell us about all those ungraded comics?

The CGC Census generally reflects a strong portion of the best copies known, a lighter portion of the existing mid-grade copies, and usually a very small portion of the existing low grade copies. A temptation exists to interpret the CGC Census as representative of both graded and ungraded copies, but the more focused evidence within the CGC Census for specific comics worth grading in all conditions may be applied more broadly to all comic books of the same age. Starting with the CGC Census grades for Amazing Fantasy #15 – a comic absolutely worth submitting to CGC in all conditions.

The CGC universal average grade is 3.52 for Amazing Fantasy #15

This article provides evidence for the likely grades for all other surviving comic books from 1962, even if the vast majority of those comics are never submitted to CGC. Read the full article from August 27, 2020, on GPAnalysis.com here.

Amazing Spider-Man #300 Direct and Newsstand

Since CGC began grading comic books in 2000, the most submitted book is Amazing Spider-Man #300 (1988). More than 22,000 copies of ASM #300 have been graded as of May 12, 2020.

The current CGC totals and grades for ASM #300 can be found here:
http://www.cgcdata.com/cgc/search/isolateid/273

The Direct Edition of ASM #300 was sold to comic book retailers via direct market distributors, having a Spider-Man head on the front cover in the white box on the lower left. Direct editions were sold as non-refundable, in exchange for a discounted price for the retailer. Many dealers ordered extra copies to keep their back issue inventory supplied for years to come.

The Newsstand Edition of ASM #300 with the UPC barcode on the front cover. Newsstand editions of comic books, along with monthly magazines, were most often supplied to locations such as grocery stores, drug stores, gas stations, sandwich shops, and other non-retailer comic shops. Unsold copies of newsstand editions were returned after a month or two for credit, and presumably scrapped, shredded, recycled, or trashed.

More information about Newsstand Editions can be found at Newsstand101.com

As of May 2020, CGC does not differentiate between the Direct Edition and the Newsstand Edition of ASM #300. An evaluation of over 500 copies of ASM #300 in the Ebay.com marketplace on three different dates (January 2016, August 2018, and May 2020) gives a view into the CGC ratios between Direct Edition and Newsstand Edition for ASM #300.

CGC gradeDirectNewsstand
9.8381
9.61065
9.49918
9.25417
9.02915
8.52915
<8.54040
TOTAL (506 copies)
Average CGC Grade
395
9.14
111
8.36

Another view, showing the ratios as X-to-1 for each CGC graded is presented in the graphic below:

The average CGC grade in the recorded sales for Direct Edition ASM #300 was CGC 9.14, while the average CGC grade for Newsstand Edition ASM #300 was 8.36.

The CGC Census for ASM #300 can be shown with counts for each grade, even though the Direct and Newsstand editions are not separated. The average grade (Universal and Signature Series) is 8.76.

Applying these market ratio estimates to the full CGC Census numbers (22,000+ copies) for ASM #300 results in the following:

The lower average grade estimates for the full CGC Census (Newsstand 8.14, Direct 8.96) are attributed to the fact that lower grades do not appear in the Ebay.com market as often as the higher grades, relative to their CGC Census totals. Overall, the average grade remains 8.76 for all copies on the census.

CGC Census – Walking Through Time 2000-2020

An interactive data visualization for the first 20 years of CGC grading (2000-2020).

Submissions to CGC by comic in a visualization that steps through the first 20 years of CGC grading. The decades and publishers at the top of the graphic can be selected or de-selected by clicking on the name (such as 1990s Marvel). See how the list changes when you remove the most popular submission decades. The graphic is on a loop, and will restart by itself after 2020 has displayed a few seconds. Use the pause/play button on the bottom left to start and stop the graphic. You can pause and jump directly to any year by clicking on the year in the timeline at the bottom. Then play again to restart.

For the source of this graphic, go to
https://public.flourish.studio/visualisation/1764850/

For a much “taller” version of the graphic (showing 50 comics), go to
https://public.flourish.studio/visualisation/1769671/

CGC Census: Grades For The 1960s

Continuing the thoughts of a previous post, let’s take a moment to focus on the 1960s. Comparing the CGC Census grades (cumulative percentages for Universal and Signature Series), we see a distinct difference between the decade and the most valuable comic book in the decade, Amazing Fantasy #15 (1962).

These differences are due to two major factors, first, that books submitted to CGC must (generally) be worth the cost of CGC grading, otherwise, there is no financial reason to submit a book to CGC. As a result, the books submitted to CGC from 1960-1969 have primarily been higher grade copies than average, since value increases as the condition increases. Secondly, the entire decade of the 1960s has been combined to create the 1960s line on the graphic, while Amazing Fantasy #15 represents only a single issue from the single year of 1962.

To remedy these differences, the graphic below represents each year of the 1960s separately, and shows additional comics besides Amazing Fantasy #15 from 1962.

CGC Submissions (Universal and Signature Series) for each year of the 1960s, with selected comics from the early 1960s.

This may be the first time that the consistency of CGC grade percentages has been isolated for major comics of the early 1960s. Because each of these comic books (Brave & The Bold #28, Amazing Fantasy #15, Incredible Hulk #1, and Amazing Spider-Man #1) is generally worth submitting to CGC in all possible grades, these books generally reflect the full populations for each book (percentage-wise), despite every copy not being CGC graded.

While every copy of a comic book is unlikely to be sent to CGC for grading, those comics which are valuable in all grades, including valuable for the difference between CGC 0.5 and CGC 1.0, will be reflected on the CGC Census as a better sample of the total population of comics for that year, or possibly, for several years in that range.

It should be surprising that the four books selected are so closely aligned in their CGC grade percentages, and that they are so far from the percentages of the years they represent. It is possible that these grades may be generally applicable for all comic books of this era, CGC graded or not, even for other comic books of the same age which may have little value.

CGC Submissions (Universal and Signature Series) for Early 1960s Key Issues – Brave & The Bold #28, Amazing Fantasy #15, Incredible Hulk #1, and Amazing Spider-Man #1

Apart from more CGC 8.0 Brave and the Bold #28 than what might be expected (perhaps due to regrading), is it possible that this general distribution could be applicable to all comics from the early 1960s?

Perhaps time will tell…

CGC Census: Grades by Decade

After nearly 20 years of CGC grading (2000-2019), it is possible to see the percentages of grades assigned to comic books broken out by the ages of the comics (decades).

Cumulative Percentage of CGC Submissions By Grade Per Comic Decade (Universal and Signature only)

The graphic above shows that the percentage of higher grades decrease as the comic books get older, as we would expect, however the graphic does not accurately represent all comic books in existence. For example, judging from the numbers shown, it could be assumed that 49% of comic books from the 1960s are CGC 8.0 or higher.

However, assuming that 49% of comic books from the 1960s are CGC 8.0 or higher is not even close to accurate. What the 49% represents is that 49% of comic books from the 1960s which have been graded by CGC have been 8.0 or higher. The key factor is that these books have been graded by CGC, that is, someone selected the books to be graded, prepared the books for grading, and paid the costs of grading. There are many comic books for which CGC grading is hard to justify, due to the costs of CGC grading.

While any comic book can be graded by CGC, it is hard to understand why someone might pay $27, not including the costs of shipping, to have CGC grade and encapsulate comics which do not sell for at least $27. Most comic books do not sell for $27, including comic books from the 1960s, due to the condition of the comic or the lack of demand in the marketplace.

In order to better understand the condition of comic books from the 1960s, it would make sense to evaluate the CGC grades for comic books where all copies (regardless of condition) are worth submitting to CGC for grading. This scenario is most likely to occur with the highest valued comic books, where the difference in prices between even a CGC 0.5 and a CGC 1.0 are higher than the cost of CGC grading. For those comic books, the percentages of each CGC grade are a better representation (sample) of all copies in existence, rather than just the comics that are “CGC-worthy”.

Comparison of Cumulative Percentage of CGC Submissions By Grade for the 1960s against Amazing Fantasy #15 (1962)

The difference is staggering. Rather than expecting 49% of comic books from the 1960s to be CGC 8.0 or higher, it can be seen that only 3% of copies of Amazing Fantasy #15 (1962) have been CGC 8.0 or higher. While we should not expect every comic book from the 1960s to have the same percentages, it is reasonable to expect that Marvel comics from 1962 would be quite similar to the grades for Amazing Fantasy #15, if all copies (regardless of condition) were submitted to CGC for grading. Rather than expect 8.0 to be the average condition for comics from the 1960s, it might be safer to expect to find half of all copies no better than 3.5 to 4.0.

While there is no way to know the percentages for each grade for every comic book in existence, we can get a better representation of what may be in existence by studying the CGC Census for comic books which are “CGC-worthy” (that is, justifiable of the CGC costs, regardless of condition) as the representative for comics of the same age with similar distributions and histories. Future articles on this website will examine other comics for which every copy is worthy of submitting to CGC, regardless of condition.

One thing to note: Because these are percentages, this entire article makes no mention or estimate for the actual number of each comic still in existence. This evaluation is reflecting the percentages of each grade, whether there are 100 or 1,000,000 copies.

Why is this slab more valuable than that one?

This post is taken from the CGC Board where user “Hollywood1892” asked:

QUESTION: Why is NYX #3 More Valuable than New Mutants #87 and New Mutants #98?

ANSWER:

Supply and demand determine value” is easy to say, and it’s the right answer …but… I like putting actual numbers to those concepts. 

SUPPLY (CGC 9.8 universal counts):

New Mutants #87 = 1,454 

New Mutants #98 = 2,759

NYX #3 = 1,505

VALUE (CGC 9.8 universal sales average):

New Mutants #87 = $425

New Mutants #98 = $750

NYX #3 = $915

DEMAND (supply times value):

New Mutants #87 = 1,454 x $425 = $617,950

New Mutants #98 = 2,759 x $750 = $2,069,250

NYX #3 = 1,505 x $915 = $1,377,075

CONCLUSION:

NYX #3 is basically halfway between New Mutants #87 and New Mutants #98 in DEMAND (as defined above).  The individual prices for each copy are less important, because the supplies are different.  Put the two together (SUPPLY x VALUE) and you get something (DEMAND) that’s possible to compare across books.

There are plenty of objections to this simple calculation, such as:

What about the CGC 9.6, CGC 9.4, etc.?

What about all the additional raw copies that have never been sent to CGC?

What about the higher grades?

What about the fact that these books had different numbers of copies printed in the first place, regardless of how many are on the CGC Census?

What about more copies being sent to CGC all the time?

These objections are valid, but the original question reflected only one variable (Value) while the answer given here includes three variables (Value, Supply, Demand). It’s always possible to add more variables to any equation, but we quickly realize that both Pareto and Occam are more famous than we are for good reason…

They didn’t spend all day asking “But what about these 14 other things?”

Where is the cut-off for “High Grade”?

If we’re discussing where the cut-off for “high grade” comics would be, in terms of condition, then there’s an answer based on the eye appeal of a comic.  It’s hard to see how a comic book rated at least Very Fine to Near Mint (VF/NM, or 9.0 on the 10 scale) wouldn’t be a “high grade” comic according to its appearance.

However, if the comic was produced last week and was a 9.0 condition, it would actually be “low grade” relative to the quantities which would be available at 9.4 (Near Mint) and above.

It would be hard to say that 9.6 or higher is required for a comic to be “high grade” (regardless of age) since there are older comics which may not even exist in grades above 8.0, particularly comics from the beginning of the superhero genre of the late 1930s to 1940s.

Using the decades of the comics as a guide, and offering possible cut-off points as a percentage of CGC graded copies (Universal and Signature), the following chart provides some extra information to the discussion.

There isn’t a definite conclusion to be made from the numbers, and there isn’t a definite answer to when comics no longer “look high grade” from an appearance standpoint (being in the eye of the beholder), but more than 3,000,000 CGC graded comics were analyzed to produce the chart above. That’s at least a little more information than we had before.

Highest Graded! But is it Single Highest Graded?

There is a natural desire to celebrate owning (or offering for sale) the “Highest Graded” copy of a comic book, which can be determined by looking at the CGC Census.

There is also a difference between the “Single Highest Graded” copy of a comic book and owning one of the “Highest Graded” copies (are there 2 or 200?) graded (so far).

Here’s a breakdown of “Highest Graded” for Universal and Signature Series CGC graded comics, as of October 3, 2017 CGC Census:

172,631 different comic books on the CGC Census, 3,546,449 CGC graded comics, and 3,475,440 are Universal or Signature Series (about 71,000 are either Restored or Qualified grades).

There are 1,004,156 CGC graded comics which are technically “Highest Graded” – that is, 28.3% of ALL CGC graded comics, more than 1-in-4 CGC Graded comics are also “Highest Graded” copies.

There are 95,628 “Single Highest Graded” copies, and over half of them are also the “Only Graded Copy”… so 54,811 are single highest without any “competition”.

That leaves 40,817 “Single Highest Graded” copies which have at least one other lower graded copy on the CGC Census. That means 4% (about 1-in-25) of the 1,004,156 comics that can claim to be “Highest Graded” on the census are also “Single Highest Graded” with at least two copies graded.

Here is the breakdown of the 95,628 “Single Highest Graded” copies:

54,811 are “single highest” and “only graded copy”

13,101 are “single highest” and “one of two copies graded”

6,108 are “single highest” and “one of three copies graded”

3,668 are “single highest” and “one of four copies graded”

9,330 are “single highest” with 5 to 10 copies graded

4,165 are “single highest” with 11 to 20 copies graded

2,775 are “single highest” with 21 to 50 copies graded

797 are “single highest” with 51 to 100 copies graded

804 are “single highest” with 101 to 1,000 copies graded

69 are “single highest” with more than 1,000 copies graded

The “Single Highest Grade” in terms of highest total Universal and Signature Series copies graded are:

 
Rank as of Oct. 3, 2017 Universal and Signature CGC Submissions Highest CGC Grade Comic
1 13,301 10 New Mutants 98 (1991)
2 8,772 9.9 Incredible Hulk 181 (1974)
3 7,556 10 Wolverine 1 (1988)
4 4,026 10 Web of Spider-Man 1 (1985)
5 3,792 9.9 X-Men 141 (1981)
6 3,411 9.9 Uncanny X-Men 142 (1981)
7 3,067 9.9 Avengers Annual 10 (1981)
8 3,008 9.9 New Teen Titans 2 (1980)
9 2,577 9.9 Batman: The Dark Knight Returns 1 (1986)
10 2,573 9.8 Amazing Spider-Man 1 (1963)
11 2,541 9.9 X-Force 2 (1991)
12 2,516 9.8 Amazing Spider-Man 14 (1964)
13 2,222 9.9 X-Factor 24 (1988)
14 1,936 9.9 Incredible Hulk 271 (1982)
15 1,930 9.9 The Marvels Project 1 Sketch Cover (2009)
16 1,874 9.9 Walking Dead 19 (2005)
17 1,858 9.9 Uncanny X-Men 244 (1989)
18 1,842 9.9 X-Men 140 (1980)
19 1,815 10 Amazing Spider-Man 363 (1992)
20 1,781 10 Amazing Spider-Man 316 (1989)
21 1,770 10 Deadpool 1 (1993)
22 1,767 10 Rai 0 (1992)
23 1,767 9.9 Shazam 1 (1973)
24 1,752 9.9 Iron Man and Sub-Mariner 1 (1968)
25 1,699 9.9 Batman 404 (1987)

 

1930s Comics – Popular Submissions to CGC from 2000 to 2015

Popular comic book submissions to CGC from 2000 to 2015 are fairly consistent, with the same comics appearing most years, but a few surprises do appear as recent events such as movie releases, character re-introductions, and television series impact the demand for their CGC graded key issues.

1930s: View a three-year “Top 10” and an overall ranking for comic books from 1930 to 1939 in the chart below (enlarge), or as a printable PDF.